How retailers can make the most of the initial trend

March 08, 2019 2 min read

How retailers can make the most of the initial trend

So, all of a sudden we’re seeing alphabet mugs, glasses and gifts everywhere….  Metallics continue to be a strong trend, so gold initialled cups, mugs and trinket boxes complement the trend towards personalisation, making the perfect gift. But where did the trend come from?

Having a mug, cup or trinket dish with your own initial is a great gift as it reinforces the idea of ownership. It’s a kind of ‘hands-off’ where your mug is concerned, making it instantly recognisable and therefore not the property of others. Take the shared office situation for example, where mugs and cups are kept in a communal kitchen. Here the initial mug stands out and almost shouts ‘I have an owner, leave me alone!’.

So how can retailers maximise on this trend towards personalisation?

Travel Mugs & Coasters

The huge increase in the popularity of travel mugs perfectly complements the move away from single use coffee cups and demonstrates a more serious concern for the environment.  Travel mugs are popular with a wide range of people from those for whom the car is their office, to busy mums, right through to teachers, students and office workers who just want their drink to stay hotter for longer. The Candlelight range of initial travel mugs feature attractive gold metallic lettering and gold spots, ideal for combining practicality with style!  Also within the range are attractive coasters with intricate detail in plum & gold, navy & gold and ochre & gold.

Office and home mugs and candles

A wide choice of initial mugs and cups for use in the home or office can be found in our Golden Glam range. Super sophisticated mugs and cups feature bold initials and gold handles, which makes them a real treat. Initial candles are available in clear glass pots, with gold detailing and enticing fragrances, including Mimosa, Clementine & Green Tea and Prosecco.

Personalised trinket dishes and glasses

Trinket dishes are at the height of popularity this season and this is set to be further enhanced now that they are available with initials, as part of the Golden Glam range.

Attractive rectangular trinket dishes with gold edge detail really do make the ‘must have’ gift and are easy to display, creating a ‘wow’ factor.  Retailers will also find that the Candlelight glass tumblers, also with gold initials and rim, further accentuate the trend and certainly catch the eye when part of a window display. When located alongside initial mugs and trinket dishes, they really do demonstrate how personalisation is back with a vengeance!

The initial mugs, glasses and trinket dishes, which are available for retailers and wholesalers to order in bulk online, are part of the Spring 2019 brochure from Candlelight. These can be seen in our dedicated South Yorkshire showroom and can be viewed by appointment or during our open weeks. For more information and to take a look at our latest own brand collection, shop online or call 01709 723000.