Spring has finally arrived and Easter is just around the corner, a time when many retailers find they can maximise sales of home and interior products.
Easter has grown into a bigger celebration than ever before, with many families viewing the break as a ‘mini Christmas’ where they exchange gifts and hold parties and celebrations over the four day weekend.
As a result, the run-up to Easter is a peak in the retail calendar and it’s not just for chocolate eggs. Stocking products such as homewares, fragranced gifts, trinkets and ornaments, can help capture additional sales.
So what should retailers stock during this season?
Flowery and fruity fragrances
Fragranced items are a big seller at Easter. Spring is synonymous with fresh fragrances, so consumers often look to bring this into their homes, so stocking candles and reed diffusers is a must. Popular fragrances are fresh, flowery or fruity, like the ones offered in our Blush and Wellbeing ranges.
The Blush range includes large and small tinned or glass candles, and reed diffusers in a selection of fragrances including Zesty Pineapple, Angel Rose and French Linen. Whereas, the Wellbeing range includes frosted glass candles and reed diffusers in calm, happy, love and peace themed scents including Pineapple & Coconut, Wild Fig, Midnight Pomegranate and Redcurrant & Ivy.
The Easter weekend is also a prime time for homeowners to start tackling the big spring clean, which also means updating their home décor, including purchasing the latest on-trend ornaments, fragranced candles and reed diffusers.
Our Simple range is ideal for homeowners looking to add a clean, fresh, spring fragrance to their homes following a declutter, which is available in Black Lily & Pomegranate, Fresh Cotton and Pink Pepper, in small and large sized candles and reed diffusers.
Spring is synonymous with new life. So the season is an ideal time to stock up on delightful animal themed ornaments and homewares such as those in our Rustic Retreat range. The themed selection includes a pair of George the Duck and Gertrude the Duck ornaments, which are ideal for independent retailers wanting to expand their range of shabby chic, country or rustic themed accessories and gifts.
Adding our selection of Bronze Hare Accessories to the display will perfectly complement the Rustic Retreat Range. The animated hares come in four charming styles and make the perfect accessory for homeowners with a rustic or countryside decor, as well as the perfect gift for fans of woodland creatures.
Positioning your display
When planning your Easter display, consider cross-merchandising, which is perfect for creating interesting and engaging shelves. Cross-merchandising also makes it easier for customers to shop, having candles, reed diffusers and ornaments that complement each other in one place, can increase individual customer spend.
Creating eye catching displays either on aisle ends or in the shop windows with bright spring colours, a selection of products and even bunnies, chicks and egg shaped decorations will also draw in customers looking for something longer lasting than a traditional chocolate egg.
If you are looking to buy homewares and candle gifts and accessories, online and in bulk with a minimum order value of only £150, then take a look at our exclusive ranges.
A supplier with over 45 years’ experience in the trade, Candlelight is one of the UK’s leading homeware, candle and gifts wholesalers and supplies some of the leading high street and independent retailers around the UK and across the world.
For more details call 01709 723 000 or visit our online shop.